Collaborative Consulting

If you are looking for marketing consultants who will collaborate with you to find unique solutions to your marketing challenges, you've come to the right place. There are several important characteristics of all of our consulting engagements which ensure you have a positive experience working with us:

Carefully Written Project Plans

You may be familiar with firms that write a proposal, assemble a questionnaire, and then do a study, returning only to make a final presentation. Meanwhile at RA-360, we invite you into the kitchen to scrutinize our work. We show you the "recipe," share the process, ask for ideas, and involve you closely.

From the beginning of a project, we work with you to establish a mutual understanding of the work's scope, objectives, costs, and expected outcome. We deliver to you written work plans, analytic plans, interim analyses, reports, and presentations. Project status reports are issued to you weekly and you'll see us at critical junctures to report on learnings to date and get your feedback.

Teamwork

You receive day-to-day involvement from our senior partners to ensure it meets our high standards for marketing excellence. Our standards are based on the methodologies supported by industry literature and scrutinized by our industry peers.

Analytical Modelling and Technology

You receive an unparallel depth of analysis and state-of-the-science modelling tools that enable you to make the marketing decisions that while grow your business. You can expect only the very best in research methods, models, approaches, algorithms, and technology, such as:

• Technology for discovering what people really think and how they behave
• Target group, media, and positioning optimization
• Methodologies for measuring the magnitude of customer problems and underlying motivations
• Computer-assisted design of new products and services
• The most widely acclaimed new product forecasting system in the world
• Applications of mathematical models for simulated test marketing
• Technology for isolating the contribution of specific media vehicles and the return on the investment of marketing communications programs
• Methodologies for developing superior advertising
• A revolutionary approach to measuring, modelling, and managing brand equity

What else would you expect from the people who pioneered many of the marketing approaches regularly used by the industry today? In short, we deliver a powerful combination of marketing expertise, cutting-edge tools and technologies, and a sincere commitment to client service.