Market Research Consulting

RA-360 is a research-driven marketing consulting company. That means we do A LOT of marketing research—world-class qualitative and quantitative marketing research, including:

 

• Market segmentation and targeting research
• Positioning research
• Product/service concept development
• Copy testing
• Media plan optimization
• Simulated test marketing
• Customer satisfaction/customer loyalty research

 

 

We pride ourselves on the innovative techniques and tools we can bring to your marketing research consulting assignment. We are well-versed in traditional methods, a variety of state-of-the-science analytical techniques, as well as newer techniques such as ethnography and positioning simulation.

Whether you’re a research director comfortable with “getting technical,” or a brand manager or marketing VP with limited familiarity with marketing research techniques, you can rest assured we’ve worked with all kinds of marketing research consulting clients. We’re ready to go deep into the statistical merits of different data collection techniques or the sophisticated underpinnings of our models or stay free of technical and marketing research jargon and explain the process to you in plain English.

To cater to our research driven strategic consulting; RA-360 has partnered with Market Xcel, one of the premier Market Research companies in Asia. Market Xcel has over a decade’s experience of providing a full range of research and information services to retailers, brand owners and agencies. They enjoy accreditation to ESOMAR, MRSI, CASRO, AIMRI and ISO9001. Think of the top market research organisations in India – and there is a very good chance that a part [or on some occasions, all] of their Market Research projects for India are being outsourced to Market Xcel!

Click here to view the website of our partner, Market Xcel

 

Hence, when choosing us for your market research needs you would get:

• A competitive and a definite cost advantage
• The fastest turnaround of information - many reports are real-time or within 24 hours
• The greatest level of accuracy - average on-time / first-time correct delivery
• Reporting to meet your needs – we will define your reports for you or fit in with your existing reports
• The best value - we are totally focussed on providing you the best value in the market